Agenda

An unforgettable day of content - here's what's in store.

2024/02/29

01:55 PM

Welcome to Customer Marketing Summit!

Kaitlyn Wilson

Kaitlyn Wilson

02:00 PM

Strategic navigation: Prioritization and resource allocation in program development

Lisa Pratt

Lisa Pratt

02:45 PM

Customer program leadership: How to ensure strategy & execution meet successfully in the middle

Sophie Cheng

Sophie Cheng

03:30 PM

How to succeed as a solo customer marketer in a scaling company

Stephanie Mills

Stephanie Mills

04:15 PM

Connecting borders, cultures, and customers: Crafting and nurturing global customer initiatives for unparalleled success

Emi Wayner

Emi Wayner

05:00 PM
FULL

Interactive workshop: The power of language - Using ChatGPT for customer marketing and advocacy

Lauren Turner

Lauren Turner

05:00 PM

Interactive workshop: Strategic dexterity - Tools for success in single-product vs. multi-product environments

Cate Vanasse

Cate Vanasse

05:00 PM
FULL

Interactive workshop: Amplifying authenticity - Capturing and telling compelling customer stories for lasting impact

Janette Hausler

Janette Hausler

06:00 PM

10 tips for developing scalable customer retention & lifecycle programs that demonstrate your value

Kevin Lau

Kevin Lau

06:45 PM

No pain, more gain: Identifying and resolving customer pain points for optimal digital experiences

Dr. Tiffany Knight Raymond, PhD

Dr. Tiffany Knight Raymond, PhD

07:30 PM

Intention in connection: Elevating initiatives through personalization and personas

Hayley Handler Mara Schoeppner Jen Salazar

Jen Salazar, Mara Schoeppner & Hayley Handler

08:30 PM

Transforming customer reviews into enterprise-wide battle cards

Luis González

Luis González