Kevin Lau

Sr. Director of Global Customer Engagement, F5

Kevin's talk broadcasts 29 February 2024, 06:00 PM

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About this speaker

★ Kevin Lau is a performance-driven, innovative and ROI-focused, customer marketing professional and digital marketing strategist with 13+ years of experience as an industry thought leader in customer advocacy, lifecycle marketing, social media, event marketing, digital marketing, community management, customer experience, voice of the customer, and customer engagement. His subject matter expertise encompasses managing the entire customer lifecycle, formulating customer retention strategies, leveraging advocate marketing best practices, and data driven decision making.

★ Over his career, Kevin has consistently developed high touch customer engagement programs to drive product adoption, retention, brand loyalty, customer thought leadership, and customer evangelism. His achievements include influencing hundreds of millions in revenue from customer marketing and advocacy initiatives while also maximizing customer retention rates by over 98%.

★ As the Sr. Director of Global Customer Engagement at F5, Kevin is responsible for leading a new team across customer experience, voice of the customer, customer marketing & advocacy, retention marketing, and customer communications.


- WINNER: Fearless 50 (2023), WINNER: Exceptional Advocacy Practice (2022), FINALIST: Advocacy Impact (2022), WINNER: TOP25 Customer Marketing & Advocacy Influencers (2022), FINALIST: Community of the Year (2020), FINALIST: Executive Leader of a Community Team (2020), WINNER: Advocate Marketer of The Year (2019), WINNER: Advocate Marketing Program of The Year (2019), FINALIST: Biggest Impact on Customer Experience (2019), WINNER: Best in Class Customer Advocacy Program (2018), WINNER: Exceptional Customer Advocacy Alignment (2018)

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10 tips for developing scalable customer retention & lifecycle programs that demonstrate your value

29 February 2024, 06:00 PM
Kevin Lau